Afsana Mahmud

About

Afsana holds an Associate's degree in Applied Data Analytics from BCIT and a BBA in Finance and Marketing from East West University in Dhaka. Her path into data ran through people: eight years across marketing, HR, sales, management and customer service in Bangladesh and Canada, most recently as a sales account coordinator at Ledcor in Vancouver. That grounding in how businesses actually operate is what drew her to analytics, technology as a way of solving real problems rather than an end in itself. She is certified in Meta Marketing Analytics and visual analytics with Tableau.

She joined BES in 2026 as an AI & Data Analyst. Her work centres on AI implementation and digital transformation: she builds automated workflows that take the repetitive effort out of reporting and analysis, and applies large language models, retrieval-augmented generation (RAG) and generative AI to the way BES handles its own documentation and data. Alongside this she carries the data analysis behind our studies. The aim throughout is practical: faster and more consistent deliverables, with engineers spending their time on engineering.